Growth Strategy & Analytics

Turning messy growth problems into measurable decisions.

I’m Abram Gregory, a UNC-Chapel Hill student focused on strategy, analytics, and systems-level growth. I work across funnel optimization, financial modeling, UX strategy, and data-backed recommendations.

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4.1x
Higher median clicks in B2B web content overhaul
3rd/160+
IPA Case Competition, financial strategy under covenant risk
20%+
Modeled lift from anonymized lender-routing optimization
Selected Work

A few examples of the work behind the numbers.

Growth Audit
4.1x clicks
Optimizing B2B Services Funnel Performance
Built and implemented a V2.0 content strategy that outperformed legacy SEO content and revealed page-level conversion constraints, shifting the focus from acquisition to funnel efficiency.
Financial Strategy
3rd place/160+
Funding a $20B AI Data Center Under Covenant Risk
Recommended an infrastructure partnership to preserve investment-grade flexibility while capturing a high-return expansion opportunity.
Strategy & Analytics
20%+ revenue
Optimizing Lender Routing for Revenue Growth
Built a model showing how borrower attributes could improve lender matching, expected approval odds, and revenue per application.
Writing

Recent thinking on strategy, markets, and growth.

Politics & Strategy
Populism and the Death of Complexity
Why modern political movements reward simplification and what that means for decision-making at scale.
Business Analysis
Destiny 2 Was a Money Printer. What Went Wrong?
A breakdown of how incentive misalignment and product strategy decisions eroded a dominant live-service model.
Marketing & Analytics
Data Has Its Limits: Some Thoughts on Long-Term Brand Trust
Why short-term optimization can quietly destroy long-term brand trust, and how to think about the tradeoff.
How I Think

Useful strategy starts with pressure.

The problems I’m most interested in are rarely clean. A site gets traffic but loses users. A product has data but fails to create confidence. A company has a major opportunity but lacks the flexibility to pursue it directly.

My default approach is to isolate the bottleneck, translate it into a decision, and attach that decision to a number.

What I Bring

Strategy, analytics, and communication in the same loop.

01

Constraint Diagnosis

I look for the specific point where performance is breaking down, whether that is routing logic, user friction, unclear messaging, or capital structure.

02

Analytical Judgment

I use data to sharpen decisions, not decorate them. The goal is to quantify tradeoffs clearly enough that the next move becomes obvious.

03

Executive Communication

I care about making complex ideas usable. A good recommendation should survive contact with a busy audience.

Additional Signals

Brand trust, user clarity, and behavior change.

Translating portfolio data into Vanguard brand trust

Proposed a retirement paycheck and readiness score to help near-retirees understand what their savings mean in real life, building confidence in both the product and the Vanguard brand.

Turning donor support into measurable action for HonorBridge

Built a campaign strategy for HonorBridge around QR-enabled registration, testimonial storytelling, and conversion goals designed to move young North Carolinians from passive support to donor designation.

Next Step

Let’s make the next conversation useful.

Reach out if you want to talk strategy, analytics, consulting, growth work, writing, or potential collaboration.

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